The Double Cleansing

40 years ago, Joëlle Ciocco
developed the innovative and emblematic technique
of Double Cleansing.

Double Cleansing is THE indispensable beauty step.
It frees your skin from the toxins accumulated daily, allowing it to breathe and activate the natural anti-aging present in its skin flora.

What is Double Cleansing?

Double Cleansing is the most important step of your beauty routine. It involves cleaning your face twice in the evening – and only in the evening – with one of the Joëlle Ciocco Paris cleansers suitable for your skin’s needs.

Double Cleansing helps remove makeup, sunscreen products, excess sebum, and aqueous molecules such as sweat and urban pollution accumulated throughout the day. Your skin will then regenerate more quickly.

Your First Step: Makeup Removal and Pre-Cleansing.
Start on dry skin beforehand.
Apply your Joëlle Ciocco Paris cleanser to your face in circular motions – this activates blood circulation – and finish with the eyes. Finally, rinse with clean water.

Your Second Step: Cleansing.
Repeat the first step to deeply cleanse on dampened skin. Rinse again and then gently pat dry with a cotton towel to dry your face. To avoid feelings of tightness, follow with Milky Lotion to complete your cleansing.

After this Daily Ritual by Joëlle Ciocco Paris, the skin regains its comfort, radiance, and elasticity.

There is no age for Double Cleansing!

Double Cleansing is a moment of relaxation and well-being that one offers oneself each evening in front of the mirror. It allows one to let go and relax: so there is no age for that!

Joëlle Ciocco Paris advises its customers to share a few drops of their facial cleanser with their teenagers. Even if they do not wear makeup, they are – like you and me – in contact with extrinsic factors such as pollution or bacteria that disrupt their skin microbiota. There is nothing like Double Cleansing for baby-soft skin!

Double Cleansing: the first anti-aging step?

Double Cleansing is the first anti-aging step because it optimizes the oxygenation and natural hydration of your skin, two absolutely essential factors for its youthful radiance.

In other words, skin oxygenation is essential for the proper functioning of skin tissues which promote toxin elimination and fight against aging. The hydrolipidic film, or the natural shield of the skin membrane, is preserved by good hydration that restores its water balance and slows down its natural aging.

At Joëlle Ciocco Paris, we treat signs of aging with kindness, the goal not being to irradiate your wrinkles, but to soften them so that they evolve in harmony with your face. Far from the scalpel, Double Cleansing is a sensory ritual involving smell, touch, and olfaction.

Should we perform Double Cleansing in the morning?

Thanks to the perfect Double Cleansing performed the night before, it is not necessary to cleanse your skin again in the morning. It only needs to be purified. This is a very common error in the beauty routine of many people.

When you perform your Double Cleansing, your skin ecosystem will regenerate during the night and create its own natural defenses. If you cleanse your skin in the morning, you will only destroy the work duly produced during your sleep and will attack this “natural shield,” making your skin much more vulnerable to external aggressions.

Upon waking up, Joëlle Ciocco Paris therefore advises using a lotion rich in purifying actives like the Aromatic Lotion to remove the night’s exudate.

Caution: Know that the Joëlle Ciocco Paris cleansers have been formulated for two passes. Not one, not three, but two! If you use a cleanser other than Joëlle Ciocco Paris for Double Cleansing, you risk over-stressing your skin and causing aggression.

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Cher.e ami.e,

C’est avec une immense gratitude que je m’adresse à vous.
Votre confiance et votre patience durant cette période ont été le phare qui a guidé notre équipe à travers ce moment de renaissance.
Votre soutien indéfectible m'a insufflée courage et force dans ce défi de réouverture.

Maintenant, vous pouvez retrouver 13 de nos produits ici-même ou au centre de soins Joëlle Ciocco Paris.

Nous sommes à l'œuvre, avec passion et l’honneur d'être à votre service, pour vous présenter dans les mois à venir, notre gamme complète de soins. Chaque formule a été réalisée avec une attention méticuleuse pour assurer vos attentes, tout en respectant notre engagement envers l’excellence et la qualité.

Nous vous invitons à (re)découvrir nos classiques et à rester connecté pour les lancements à venir.

Merci encore, du fond du cœur,

Joëlle Ciocco



Dear friend,

It is with immense gratitude that I address you.
Your trust and patience during this period have been the beacon that guided our team through this moment of rebirth.
Your unwavering support has given me courage and strength in the challenge of reopening.
Now, you can find 13 of our products here or at the Joëlle Ciocco Paris care center.

We are at work, with passion and the honor of serving you, to present you in the coming months, our complete range of care. Each formula has been made with meticulous attention to ensure your expectations are met while respecting our commitment to excellence and quality.

We invite you to (re)discover our classics and to stay connected for upcoming launches.

Thank you again, from the bottom of my heart,

Joëlle Ciocco